About
this report

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This report presents Movida’s main results, highlights, and challenges for the period from January 1 to December 31, 2024. The content was prepared under the coordination of the Sustainability Committee and submitted for independent assurance by KPMG.

The scope covers the operations of Movida Participações and its subsidiaries — Movida Aluguel de Carros, Drive On Holidays, and CS Participações (including CS Frotas) — and includes economic, operational, social, and environmental information aligned with the Financial Statements.

The structure of this document follows the principles of Integrated Reporting (IIRC), complies with the Global Reporting Initiative (GRI – 2021 Standards) and the standards of the Sustainability Accounting Standards Board (SASB) from the International Financial Reporting Standards (IFRS). It also incorporates the Principles of the United Nations (UN) Global Compact, the UN Sustainable Development Goals (SDGs), and the recommendations of the Task Force on Climate-Related Financial Disclosures (TCFD).

Who we are

Movida Participações S.A., part of the SIMPAR Group, is the second-largest car rental company in Brazil, headquartered in São Paulo. It operates a modern fleet of approximately 268,000 vehicles, with 348 service locations across 121 municipalities in all Brazilian states and the Federal District. Since 2022, following the acquisition of Drive on Holidays, the company has also operated in Portugal, where it has seven rental branches.

In addition to Rent a Car (RAC), Movida offers comprehensive solutions in Seminovos Vehicles Sales, Car Subscription, and Fleet Management and Outsourcing (GTF), including the Moover brand, which is focused on professional drivers. The company is the only light vehicle rental company included in the B3 Corporate Sustainability Index (ISE B3) and is also part of the B3 Efficient Carbon Index (ICO2 B3).

Main
business
segments:

Rent a Car (RAC):

fleet with an average age of 12 months and 259 service locations in Brazil and Portugal, including Moover, which focuses on professional drivers and has 5 service locations in São Paulo.

Car Subscription:

service for individuals with contracts longer than 12 months, including 24/7 roadside assistance and maintenance.

Seminovos vehicles:

a network with 89 service locations and the option for 100% online purchases.

Fleet Management and Outsourcing (GTF):

long-term rentals for companies, including CS Frotas, which focuses on the public sector.

SAT:

tracking and fleet management solutions with over 300,000 vehicles monitored.

259 RAC

service locations

89 seminovos vehicles

service locations

Highlights 2024

Economic and operational

  • R$13.5 billion in net revenue
  • 268,000 cars make up Movida’s total fleet
  • 116,000 vehicles in the total Rent a Car (RAC) fleet
  • 103,700 cars sold in Seminovos
  • 1,351 active contracts in CS Frota
  • 30% growth in Fleet Management and Outsourcing (GTF)
  • Over 20,000 Car Subscription customers, a 24% increase over the previous year
  • 85% NPS, an index that measures customer satisfaction
  • 7 stores opened and another 20 expanded in Brazil

Environmental

  • We neutralized all carbon emissions from the 2024 Convention
  • Supply chain engagement in the CDP Supply Chain (Carbon Disclosure Project)
  • 6% increase in the volume of daily rentals contracted with Carbon Free
  • 84 stores powered by self-4 generated photovoltaic energy

Social

  • 1,870+ internal transfers and 850+ employees promoted
  • 3,870+ new hires
  • 104,000+ hours of training

Governance

  • The only company in the car rental sector to join ISE B3
  • Part of the S&P Global Sustainability Yearbook 2025, one of the world’s largest sustainability ratings
  • 5,404 professionals underwent compliance and transparency training

Public commitments, sustainability indexes, and certifications

Movida integrates sustainability into its business strategy, incorporating responsible practices into daily operations and the development of projects aligned with the company’s planning.

Environmental, social, and governance (ESG) management is overseen by the Sustainability Committee and implemented by working groups that turn guidelines into concrete actions, such as the Carbon Free program and sustainable fleet management, with a focus on ethanol use. All initiatives follow specific internal policies and are aligned with national and international commitments.

Strategic
cycle

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Better mobility

Long
term

  1. Contribute to the development of agile, safe, integrated, and sustainable mobility.
  2. View mobility as a collaborative economy, with a focus on addressing and solving current societal problems.
  3. Use mobility as a tool for social inclusion, contributing to job creation and access for all.

Short
and medium
term

  1. Follow the strategy of maintaining a young fleet. From the acquisition of new vehicles to the sale of pre-owned vehicles, seek to generate a positive impact throughout the entire asset cycle.
  2. Drive cultural change in society (use rather than ownership). In the coming years, build customer loyalty in the subscription car segment for individuals with a monthly fee.
  3. Expand the network of service points with exclusive services for app drivers and build customer loyalty in the utility and subscription car lines.

Progress
in 2024

  1. In 2024, 21 innovation and technology projects were prioritized, focused on the advancement and continuous improvement of Movida’s various areas and business lines;
  2. Self-service kiosk at the Guarulhos store, allowing customers to carry out their transactions quickly and conveniently;
  3. Inauguration of the Soma project building, offering affordable housing for 100 families;
  4. 76% engagement of automakers in the CDP Supply Chain and a 21% increase in the number of automakers contacted;
  5. Completion of the Cidades +B project, with the presentation of a paper on good practices by companies to contribute to urban mobility;
  6. Reduction in vehicle delivery times by 15%.

Better company

Long
term

  1. Ensure 50% of leadership positions are held by women
  2. Encourage and empower suppliers and partners to act
    responsibly in their businesses.
  3. Combine profit with the generation of positive social
    and environmental impacts and customer satisfaction.

Short
and medium
term

  1. Accelerate the goal of reaching 50% women in leadership,
    considering that, for this topic, the practice of always
    having a woman among the finalists in selection processes
    is adopted. Work harder to implement specific actions to
    attract and retain women.
  2. Intensify the Awareness and Education Program on
    Sustainable Development, aiming to engage even more
    partners. Regardless of the stage suppliers and customers
    are at in their journey, support them as drivers of a “chain
    of good” in the face of the challenges that climate change
    poses to humanity.
  3. Maintain adherence to protocols and science, monitoring
    and reporting the social and environmental impacts of
    operations, respecting the pillars of integrity, consistency,
    transparency, and accuracy; as well as continuing to
    measure the Net Promoter Score (NPS) and conducting
    benchmarking with other companies, including those
    outside the sector, in order to identify best practices for
    increasingly intelligent customer service without
    sacrificing the human touch in relationships.

Progress
in 2024

  1. In 2024, the company reached 41.3% of women
    in leadership positions;
  2. Creation of the Supplier Network area for monitoring
    and auditing suppliers;
  3. 76% engagement of automakers in the CDP Supply
    Chain and a 21% increase in the number of automakers
    consulted; and
  4.  NPS of 85 points, an increase of 3 points compared to 2023.

Better planet

Long
term

  1. To become carbon negative by 2040.
  2. Purchase renewable energy at viable facilities1.
  3. Reduce waste sent to landfills by 50% by 2030,
    driven by the circular economy and social inclusion
    of waste pickers and cooperatives.

Short
and medium
term

  1. Pursue projects and actions to reduce total emissions
    and study solutions available on the market to neutralize
    emissions that cannot be mitigated in operations, with
    a focus on generating positive impact.
  2. Install photovoltaic panels in viable facilities.
  3. Promote the Conscious Disposal Program, focusing
    on employee environmental education, the systemic
    structuring of indicators, and traceability throughout
    the company’s chain.

Progress
in 2024

  1. 84 stores receiving photovoltaic energy; and
  2. 70% of kilometers driven by RAC customers with ethanol.
  3. Inauguration of the Soma project building, offering affordable housing for 100 families;

1. Target reassessed after a study demonstrated technical unfeasibility at service points where Movida does not manage energy purchases.

Aware of its operations in a sector with high greenhouse gas (GHG) emissions, Movida has adopted dedicated environmental governance, ensuring that these topics are prioritized alongside financial results. As part of its climate strategy, the company is on a decarbonization journey with targets approved by the Science Based Targets initiative (SBTi). In addition, a portion of executive compensation is linked to performance on ESG targets and environmental indicators.

Movida’s climate strategy is built on three pillars: 

Mitigation:
Actions focused on reducing greenhouse gas emissions:

  • Prioritized use of ethanol
  • Clean, efficient, and renewable energy
  • Investment in sustainable mobility and low-carbon emission technologies

Compensation:
Actions to offset emissions that could not be avoided in operational processes:

  • Carbon capture projects (Carbon Free)

Adaptation:
Actions to align activities with established commitments:

  • Mapping of climate-related risks and opportunities
  • Business continuity plan

Diversity

Aligned with its ESG commitments, Movida promotes diversity to strengthen team development by investing in growth opportunities and fostering a more inclusive and welcoming environment.

Guided by its Recruitment and Selection Policy, the company has made progress in increasing female representation, with the goal of reaching 50% women in leadership positions by 2030 — a rate that reached 41% in 2024. That same year, this commitment was reinforced through the implementation of an inclusion and diversity census across the SIMPAR Group, enhancing understanding of the profiles that drive the company’s success.

READ OUR FULL 2024 INTEGRATED ANNUAL REPORT